Fresh Blooms, Timeless Roots: A Brand Identity in Full Bloom
Creek Valley Gardens reached out with an interest in revamping their logo and overall brand identity. As a well-established, family-run flower farm, the goal was to modernize their visual presence while preserving the core values and recognition built over the years. While there was a strong attachment to elements of the original logo, it was clear that a refreshed design was needed to reflect the business’s continued growth and commitment to quality. The new visual identity was developed to simplify and elevate the brand, ensuring it resonated with both long-standing customers and new audiences, while staying true to what makes Creek Valley Gardens unique.
Unmistakably Rooted
How do we say ‘Creek Valley Gardens’ without spelling it out? We let the brand bloom. With a soft curve and a strong stem, the refreshed identity nods to the farm’s heritage while stepping confidently into a modern space. The curved leaf vein? It represents the creek that flows by and through their property. And that earthy brown? A deliberate detour from the cliché greens of greenhouse branding, a colour choice that says quality over trend, legacy over loudness. This isn’t just a logo, it’s a tribute to generations of hands-in-soil passion, now wrapped in a cleaner, sharper, and more refined design.
Website
The Creek Valley Gardens website was designed to enhance the user experience and reflect the family business’s heritage and commitment to producing high-quality flowers. The design is clean and accessible, visually capturing the essence of the company with a focus on showcasing its specialty in Snapdragons and seasonal flowers. High-quality images and a brown-themed colour palette, which ties in with the newly updated logo, distinguish the website from conventional greenhouse sites, lending a unique, earthy, and traditional appeal. Key features include straightforward navigation, vibrant imagery, and dedicated sections that share the brand story, services, and contact information, creating an engaging and informative experience for visitors. Click the link to view their website! www.creekvalleygardens.com
