TIDY ME is a fictional brand specializing in home organization products designed to help users create a tidier, more comfortable living space tailored to their personal needs.
Objective
To develop a complete brand identity and promotional materials for a fictional home renovation company. The project began by selecting a business concept from a provided list and involved naming the company, designing a logo and brochure, and later creating a corresponding trade show booth. The goal was to build a cohesive and professional brand presence across both print and environmental design.
Process
I selected a home renovation and organization company concept from the professor’s list and named it TIDY ME, reflecting the brand’s mission to help people create tidy, comfortable living spaces.
Starting with the logo design, I aimed for a clean, friendly look that would appeal to homeowners seeking simplicity and structure. Once the visual identity was established, I designed a tri-fold brochure showcasing the company’s services, benefits, and brand tone. I used soft colours, minimal layout, and clear messaging to create a sense of calm and clarity.
In the final stage, I extended the brand into a trade show booth design. I translated elements from the brochure—including colours, icons, and messaging—into a large-format display that maintained consistency while creating an inviting and professional presence for the fictional company.